Advancing the American Dream

Forever Welcome was born out of a racially motivated hate crime. On February 22, 2017 in Olathe, Kansas, a white supremacist opened fire on Srinivas Kuchibhotla and Alok Madasani – coworkers and immigrants from India – at a bar and grill as they enjoyed a drink after work. A third restaurant patron, Ian Grillot, was injured as he tried to intervene. Alok and Ian survived, but Srinivas did not. Srinu, as his wife, Sunayana Dumala, affectionately calls him, was living his American Dream before it was tragically cut short by hatred.

United by our human experience, Forever Welcome works to advance the American Dream by fostering inclusive and welcoming communities through awareness, advocacy, and action. We generate empathy and understanding for people who immigrate to the U.S. by bringing their personal journeys and contributions to light.

Initially started as an initiative with the support of Sunayana’s then ex-employer Intouch Group (Currently Eversana Intouch), Forever Welcome was later converted into a not-for-profit organization. It obtained its 501 c(3) status with the IRS in February 2022. 

About Our Logo

The hate crime and tragic death of Srinu and Alok in Kansas truly shook me to the core. As an immigrant and Kansas resident, the pain felt incredibly close and personal to me. So when Sunayana founded the Forever Welcome initiative and was looking for branding ideas, I wanted to make some contributions with my expertise. Luckily enough, the idea I entered got picked. I wanted the logo and brand to convey the concept of love and inclusion. The heptagon shape in the logo represents the seven continents in the world. The multiple colors in the middle represent the different nationalities of people. The overall diamond shape is a symbol of forever and love.

About The Logo Creator

Jimmy Lam was born and brought up in Hong Kong. He moved to the United States with his parents and younger sister when he was 20. He graduated from the University of Kansas with BFA in Visual Communication Design (Graphic Design). Since then, he has worked for Kuhn & Wittenborn, MMG, and Garmin. He is currently a Creative Director at Eversana Intouch in Overland Park, KS. He has won over 50 advertising/design awards throughout his career, including PM360, MM+M and the Addy.

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